Blue Surge

Being a Virtual Assistant of nearly 10 years, much money and time has been invested in printed brochures to advertise my business. What’s become very clear over time though is that there are so many more effective and cheaper ways of getting to your target audience and enlightening them with what exactly you do offer as a Virtual Assistant.

Your greatest online advertising is your Virtual Assistant website, such as http://www.alternative-office.com – packed full of the services you provide, testimonials to demonstrate your worthiness and background to highlight your experience.

An extension of this marketing tool and a very cheap and valuable method of marketing your VA enterprise is to send out targeted emails as your VA Online Brochure.

So, I set about creating an effective marketing email, in this instance about specific services; more importantly it was to demonstrate how I could help the client and provide solutions to specific problems using these services.

In addition, it was important to put an informative and useful ‘signature’ at the bottom of the email. This has many advantages and must be catchy to the eye. Firstly, it provides your business contact details – an easy place for recipients to find you again. Secondly, it can be used to link to a website page of your choice – now how powerful is that to draw your clients and prospects to additional information.

For great ideas on marketing your virtual assistant or SME business, take a look at Wannabe a VA at http://www.wannabe-a-va.com, a totally essential Virtual Assistant tool to assist not only with marketing ideas via a special Marketing Club, but providing a free domain name, free niche website and marketing coaching, all for the cost of domain hosting. For more ideas on How to Become a VA, http://www.iceni-it.co.uk is an excellent resource with newsletters and great advice.

Caroline Whittle – The Alternative Office

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